From: yanik@surefiremarketing.com Sent: Friday, July 27, 2001 2:33 PM To: Jim Carey Subject: Jim - your confidential report you requested Hi Jim, Thank you for requesting the special confidiential report..."7 Hidden Psychological Triggers to Maximum Sales" (And also a big thank you for ordering "Million Dollar Emails") Over the next few days you'll get Part II and Part II of this incredible report. I suggest you print out all the lessons because applying these principals will literally be worth thousands, maybe tens of thousands, to you (like it has for me). Also, by signing up to receive this special report, you'll also receive updates to the "Million Dollar Emails" ebook, special marketing tips, tricks, techniques, and announcements that are guaranteed to have a positive impact on your bottom line! Don't worry, you can unsubscribe at anytime and I promise your email address will never be sold or given to anyone else. So let's get started with Part I.. =========================================================== Special Confidential Report: "7 Hidden Psychological Triggers to Maximum Sales" By Yanik Silver www.instantsalesletters.com (c) 2001 Surefire Marketing, Inc All rights reserved ========================================================== --------------------------------------------------------- If you've received a forwarded copy of this report - you can get the complete series by sending a blank email: mailto:milliondollaremails@getresponse.com --------------------------------------------------------- * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Important Note Before You Read This: Inside this special *confidential* report I'm going to lay out for you the biggest psychological tricks and techniques that will help increase your sales revenue. These are so powerful that you must agree to only use them in ethical and honorable ways. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Imagine what it would be like if you had the power write a few words and motivate, influence and persuade people to do just about anything you wanted? I have found the subject of persuasion endlessly fascinated. It never ceases to amaze me that I can write words on paper (or the computer screen) and then have people send me money. Inside this special report you'll find the little-known secrets and triggers I've discovered for getting people to say "Yes" and open their wallets. ========================== Psychological Trigger #1 Stories ========================== >From the ancient times to current day - stories continue to hold readers and listeners spellbound. There is nothing better than a good story. It works almost like magic. You can give people information and motivate using stories without having the barriers that come up normally. This is a seldom used copywriting technique that work wonders for your bottom line. Here are a few examples of successfully using stories: The first is the single most successful letter ever mailed according to Denny Hatch, former editor of "Who's Mailing What?". How about that for proof this trigger works? It is the famous Wall Street Journal mailing with "two young men". Here's how the story (and copy) starts: * * * "On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both - as young college graduates are - were filled with ambitious dreams for the future. Recently, these two men returned to college for their 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same company Midwestern manufacturing company after graduation, and were still there. But there was a difference. One of the men was manager of a small department of that company. The other was its president." * * * Here's another example, it is from Joe Sugarman's most famous ads for Blu-Blocker sunglasses. He uses a story approach: * * * "I'm about to tell you a true story. If you believe me, you will be well rewarded. If you don't believe me, I will make it worth your while to change your mind. Let me explain. Len is friend of mine who knows good products. One day he called excited about a pair of sunglasses he owned. "It's so incredible," he said, "when you first look through a pair, you won't believe it." "What will I see?" I asked. "What could be so incredible?" Len continued, "When you put on these glasses, your vision improves. Objects appear sharper, more defined. Everything takes on an enhanced 3-D effect. And it's not my imagination. I just want you to see for yourself." * * * And the copy continues in a story fashion. You'll notice Joe's friend talks about the benefits of the sunglasses inside the dialogue so prospects don't have their "ad defenses" up. It slips right by. Another example of the story technique is an email I use to promote a product called "Power Pause" written by my friend John Harricharan. Check out the story element here: * * * Jim - 3 minutes to greater joy, wealth and happiness? Hi Jim I stumbled across something unusual recently.... And as a valued subscriber I wanted to let you know about it. A few months ago I met a man named John Harricharan at a seminar, who graciously offered me his material to review. I smiled and politely thanked him but I knew that I probably wouldn't get around to reading it anytime soon. (You should see my stack of reading material to get to and I'm actually a quick reader.) But as luck would have it, I was going away on my honeymoon one week after this seminar and I decided to bring some 'lighter' reading along. Honestly, I can't remember the last time I read a book that didn't deal with the subject of marketing or advertising, but once I started reading John's material on the airplane and I couldn't put it down. It was simply incredible! His manuscript combined every success principle I've ever been taught and wraps it all up into one succinct exercise called a "Power Pause". And the best part is it only takes just 3 minutes and 3 steps to achieve. Yep! Only 3 minutes! The truth is, I constantly find myself applying John's simple (yet extremely powerful) "Power Pause" principles in my life now and I feel like there is no problem or situation I can't conquer. (Frankly - I'm not one of those spiritual 'walk on hot coals' type of guys - but this stuff really has had a profound effect on my life.) What's more, other top marketers like Declan Dunn, Jonathan Mizel, Monique Harris, Joe Vitale and Marlon Sanders all vouch for John's material (he even has an endorsement from famed Deepak Chopra, MD). It's amazing to think there are only 3 steps to solving almost any problem you'll ever deal with (money, happiness, relationship, you name it). And John assures me that it works for anyone willing to give it a try. The only thing you need to give this information a shot, is an open mind. Open enough to take a chance on yourself and the material contained in the "PowerPause". (Actually, you don't even need to take a chance because his proven material is backed by a 100% unconditional, guarantee -- so you really can't lose!) Do yourself a favor and check out this valuable information by clicking the link below: http://www.roibot.com/w.cgi?R1100_ppause You'll be glad you did! Yanik Silver P.S. Could there really be 3 steps to happiness, joy, wealth and getting almost anything you really want in your life? I couldn't believe it either until I applied the "Power Pause" material myself here: http://www.roibot.com/w.cgi?R1100_ppause ========================== Psychological Trigger #2 Reason Why ========================== Do you remember the stupid beer commercial a few years back with the tagline "Why Ask Why?" Well, completely unknown to the ad agency -- they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are doing something is one of the most powerful influencers of human behavior. Robert Cialdini, Ph.D. in his book "Influence: The Psychology of Persuasion" talks about an experiment by Harvard social psychologist, Ellen Langer, that concluded people like to have a reason for what they do. Her experiment consisted of people waiting in line to use a library copy machine and then having experimenters ask to get ahead in line. The first excuse used was "Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?" This request coupled with a reason was successful 94% of the time. However when the experimenter made a request only: "Excuse me, I have five pages. May I use the Xerox machine?" this request was only granted 60% of the time. A significant drop. Okay now for the shocker. It may seem like the difference between those two requests was the additional information of "because I'm in a rush", but that's just not the case. Because in a third experimenter, the experimenter asks "Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?" There's no reason mentioned or new information presented, just the words "because". This time a full 93% of the people said yes simply due to the word 'BECAUSE'! And it didn't even matter that there was no reason given. Just the word because triggered a magic response. Using this psychological 'trigger' can massively increase your Marketing success. Max Sackheim, famous for the long-running ad "Do You Make These Mistakes In English" and originator of the book-of-the-month concept, says this: "Whenever you make a claim or special offer in your advertising, come up with an honest reason why, and then state it sincerely. You'll sell many more products this way." And this powerful strategy works just as well today. Using this secret weapon for a medical equipment company, I helped them produce a massive 1,073% return on investment simply using "reason-why" copy. Here's the headline and subhead: * * * How Can We Offer You This New Fetal Doppler For Only $447?" Read The Facts Below To Find Out How To Save Hundreds -- One Time Only! * * * The premise was how can we sell a product for the incredibly low price of only $447? (Regularly this product sells for about $695 - $895.) Then the ad went on to explain that the reason why the price was so low was because the manufacturer wanted to gain market share and get nurses and doctors accustomed to using their product. It was a huge winner and a big moneymaker for the client. Here's some of the copy: * * * "The manufacturer, Huntleigh Healthcare, wants to gain significant market share by introducing their new Flexi Dopplex 3 MHz fetal Doppler and they are offering our company special discount pricing to push their sales. But instead of buying these units for this special pricing and selling them later at regular prices and keeping the higher profits -- we want to pass on the extra savings to you, right now! And we figured the best way to sell Dopplers is simply getting doctors and nurses into the habit of using a particular brand. Then we're hoping you'll continue buying more from us. Seems fair, right? That's why for a limited time, now through June 30, xxxx, you can get the new Flexi Dopplex for only $447. That's a savings of $ 103.00 off the regular price (and hundreds more off any competitor's models). * * * There are lots of ways to use this idea. Keep brainstorming a reason why you are doing something. Let people in "behind the scenes" at your company... * Are you overstocked on merchandise because for some reason customers only want the deluxe widget - but you ordered tons of the basic one? * Did you have a flood and you need to liquidate (pardon the pun) your inventory? * Do you need to raise cash so you can pay for your nosejob? Whatever the reason. Tell them the truth. For some reason everyone wants to be mysterious about their business. If you're lowering the price nobody thinks you're doing it just because you're "such a nice guy". So let people in on the reason why. I know this probably goes against every grain of business sense, but I promise if you give people a good, believable reason why they'll respond with open wallets. (c) 2001 Surefire Marketing, Inc. All rights reserved. =-=-=-=- Whew! How about those first 2 triggers? I hope that gives you a couple ideas and that should do it for part I. In the next installment of this special report we'll go over the "Ivory Soap" secret and how to read other people's minds. You don't want to miss it! You'll get it on Sunday. So keep your eyes peeled! All the best, Yanik Silver http://www.instantinternetprofits.com P.S. - Want to know how to create killer sales letters in 3 minutes or less... without writing? Check out "Instant Sales Letters" at http://www.instantsalesletters.com P.P.S. Please feel free to forward this report to your friends (but definitely not your competitors). If you have received a forwarded copy - you can get the complete report by sending a blank email to: mailto:milliondollaremails@getresponse.com --- To remove yourself from further mailings, visit this webpage: http://GetResponse.com/r.cgi?a=milliondollaremails&e=jimcarey_Xyengineer.com&i=0